Our three-stage process includes:

1. Buy-in from the top

Getting ethics on the boardroom agenda
Defining requirements
Understanding the drivers – customers, stakeholders, community, government & market
Opportunities – financial, product/services,
marketing, internal

2. Internalisation

Getting all internal stakeholders on board
and the ducks in a row
Internal audit
Internal comms plan
Buy-in & engagement
Participation
Application

3. Externalisation

Getting out there – using it, shouting
about it, and making it deliver!
Brand value development
Marketing & PR planning – promoting ethical
consumption
Product development
Partnerships
Online communications
Awards
Community relations
Crisis prevention